How would you test whether evidence actually changes a purchasing decision?

Machine Commerce Conditions MCC-001 · Published

From MCC-001, an essay: a hypothesis, not a measurement.

The short answer

By checking whether changing the evidence changes an economic decision. The essay proposes three such tests: whether richer evidence lets an owner delegate more, whether portable evidence lowers the cost of switching, and whether the definition of a measure changes which sellers are considered.

As published in the issue

The argument suggests three tests. Each asks whether changing the evidence changes an economic decision.

The sentence above is quoted from the essay as published and is not re-written here. The essay, its date and the address it was published at are below.

Why it matters

An argument about evidence is testable when it predicts a change in behaviour. Framing each test as a decision that should move is what makes the argument falsifiable.

What we measured

Nothing here was counted. The essay states the three tests and states that none of them has run.

What the evidence shows

Issue
Machine Commerce Conditions: MCC-001 — September 2026
Published

How the measured record is made · Read the issue · Answers

Method and reproduction

The terms

The terms this question uses are defined in the glossary.

buyer

Corrections and disputes

Corrections to this issue are on the corrections register, and this answer reads from the record rather than from a copy.

The corrections register